What an incredible idea!
Every once in a while, someone crops up and sends us something that makes us go, "Yeah, right on!". (You can tell what generation we're from!)
Moyee FairchainTM Coffee sent us this amazing video - Revolution In A Cup - that clearly defines the issues and their aspiration to provide a way out of development aid.
The global coffee chain became dominated by only 5 large multinationals
Consumer prices went up
Coffee quality went down (due to mixing beans from different origins to achieve a globally uniform taste and the use of mediocre quality beans)
Coffee quality and "unique taste" suffered
Moyee's intent is admirable. We wish them great success!
Our coffee mantra is single origin, freshly roasted in small lots.
Why? Because that's what produces excellent quality and unique taste.
Please take a look at our whole bean coffee. Named after endangered or vulnerable species (we believe awareness is a powerful tool), our coffees are carefully selected, handcrafted, single origin micro-lots, freshly roasted in small batches to provide the best possible coffee experience to our loyal customers. We're also committed to fair trade (and organic whenever possible).
Single-origin, micro-lot, freshly roasted is our mantra!
And you don't get that in a grocery store!
Africa is often called "the birthplace of coffee". In our opinion, Africa is a source of excellent quality and extremely flavorful coffee beans. To ensure the best possible coffee experience, we roast in frequent small batches, taking care to preserve and enhance the natural flavours of the bean.
- This exceptional blend is predominantly a delightfully twisted mix of Ethiopian whole bean with a little bit of South American pizzazz. The result is a smoothly decadent, creamy and balanced flavour we know you'll enjoy!
Try our recipe A Taste of Africa - Bran Rusks with our delicious coffees. A truly terrific combination!