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Our Zawadee Team

We're pretty darn proud to say that we have a great group of people who make up our Zawadee Team.  Please feel free to contact any one of us if we can assist you.

Zawadee is a Kiswahili word for "gift"

Mustafa Salemwalla
Chief Executive Officer

Also known as "The Dancing Guy" (see picture above), Mustafa lived in Africa for thirty years. Hence his passion for African art, sculpture and carvings. Mustafa believes strongly in assistance through empowerment and seeks opportunities to micro-fund deserving artists, entrepreneurs and students.

Penny Baldwin-French
Chief Marketing Officer

Affectionately known as "The Coffee Snob", Penny says our marketing is often fueled by a few cups of our Ethiopian Wolf coffee! Penny is passionate about "paying our good fortune forward" and is always looking for ways to support endangered animals.


Brian Geddes
Director - Channel Sales

Brian has directed sales teams "in the real world" as well as the online world and has over 30 years of experience doing so. As Director of Channel Sales, Brian is dedicated to making Zawadee's unique products a coveted choice for national retailers.


Perri Lumsden
Director - Retail Sales

Perri's been on both sides of the equation, from directing marketing of retail malls to creating and running her own gift boutiques. This gives her a well-rounded appreciation of product sales in both a wholesale and retail environment. Her secret super-power is product display and we're awfully glad she's good at it!